Liverpool · New York · 1994

Beauties
go where
beauty
lives.

A historic 1825 house on Route 31 — look for the marker out front — three floors devoted to hair, skin and the slow art of feeling extraordinary — since 1994.

The historic 1825 brick INNOVATIONS house on Route 31 in Liverpool, NY, with its cupola, front porch, lanterns and hydrangeas
32
Years, one owner
III
Floors of beauty
1825
The house, historic marker
2
Hours, entirely yours
Welcome inside

A house of rooms.

Swipe to wander the house →
Room by room

Inside the house.

Crystal light, velvet and quiet corners — every room dressed for the hours you spend here.

The foyer: a crystal chandelier, a framed portrait in a ball gown, a tufted chair and a leather bench beside the staircase
The foyer
A fringed vintage lamp glowing beside a candle and amber perfume on a marble table
Evening light
The powder room: toile wallpaper, a brass crystal light bar, a black vessel sink and greenery
The powder room
A treatment room with a plush massage table, walnut cabinet and black-and-white art
The treatment rooms
The facial suite: layered linen on the treatment bed, a knit throw, an olive tree and window light
The facial suite
The INNOVATIONS photo wall with a tufted bench and pampas grass
The photo wall
The INNOVATIONS house in spring, a white-blossomed tree over the 3627 sign
Spring on Route 31
The boutique: a white sundress on a form, gold necklaces, a denim skirt, tulips and espadrilles on a wood wall
The boutique
The lounge: two cream armchairs with walnut frames beside tall windows
The lounge
Styled shelves with framed New York State licenses, trailing greenery, fashion books and a mercury-glass vase
The shelves
A pine branch glowing in golden-hour light outside the house
Golden hour
A sunlit hallway with damask wallpaper, green velvet curtains and an arched ceiling
The arched hall
Boutique display with a black dress, polka-dot pieces, necklaces and charms on a wood wall
Jewelry & charms
Gold satin lavender eye pillows wrapped in INNOVATIONS bands beside a frosted pine
Tranquility eye pillows
Pine garland with pinecones wound along the wooden staircase rail
Dressed for the season
A tall window with sheer linen curtains, a cream sofa and a potted plant
Upstairs light
Evergreen boughs and red winter berries in the grounds
Winter on Route 31
The collection

Beauty has always lived here.

Vintage portraits from the house collection hang beside the work of our artists today — the same devotion, a century apart.

Black-and-white portrait of long, glossy dark hair being pressed smooth with a vintage iron
No. 01 — The art of the pressthe house collection
Balayage at INNOVATIONS in Liverpool, NY: long, soft-waved hair with dimensional dark-to-honey color
No. 02 — Weekend-ready balayage
by Amanda

The artists of the house.

Choose your artist to see their own menu, pricing and openings — kept current from Voilà LOCAL.

Meet every artist
Two bridesmaids from behind with soft, romantic updos by Aaron and pearl earrings
Upstyles by Aaron
Bridal · Reserving 2027

The morning you'll keep forever.

For the bride and everyone she loves — in our salon, or wherever you're getting ready. Reserved in order of signed contract and $250 deposit.

Request your date

In their words.

★★★★★  Verified reviews on Vagaro
“Olivia is the best!”
Josh L.with Olivia
“Olivia is wonderful. She always takes great care of my hair. She’s gifted and I can’t recommend her enough.”
Nathan B.with Olivia
“I have been coming to Olivia for the past 4 years. Every time, she delivers something better than what I imagined. From cuts, color, highlights, and special occasion updo’s she is amazing.”
Stephanie J.with Olivia
“Innovations was kind and well organized.”
Leah S.The house
“Great location, the building is iconic. Busy, yet intimate for your service at the same time. Love it here!”
Laura B.The house
“I love going to Innovations. Their stylist are always great. The salon is always clean and a great atmosphere!”
Mary L.The house
“After a hard day of pickleball I go in and have Tiffany give me a deep tissue massage. She really knows how to target and work out my knots.”
Eileen K.with Tiffany
“She does a better cut than anyone I have gone to before. She is so fast and cuts with so much confidence.”
Clara W.with Amy
“Melissa did a fantastic job on my hair. The color is absolutely beautiful! I would recommend her to anyone and will definitely be back.”
Kelly O.with Melissa
“Katie is amazing, delivers very good results that last!”
Deanna V.with Katie
“Very nice environment, friendly staff.”
Roxanne T.The house
“Meghan does an AMAZING job on my hair every time I see her! She’s always so kind and I felt comfortable with her the second I sat down in her chair.”
Rianna H.with Meghan
“Innovations is a beautiful facility and relaxing as always.”
Stephanie K.The house
“Had a great massage experience.”
Donna M.The house
“Innovations’ location is so convenient and plenty of parking. They also provide refreshments. Cozy, clean and chic salon environment.”
Virginia F.The house
“I was a new customer to Olivia but she made me feel very valued. She is professional and a tremendous hairdresser. This is the best hair style I have had in a long time.”
Nancy T.with Olivia
“Bradley!!!! My hair has never looked better. Super professional. A gem. Will be back.”
Samantha S.with Bradley
“Very professional and I’m always pleased with the outcome of my lashes.”
Suzanne C.with Evian
“Excellent job! Perfect pressure, relaxing.”
Marjorie M.The house
“I used to hate everything about my hair. That was until I met Alisanna. After a visit with her, you can't help but feel confident.”
Denise S.with Alisanna
“Aaron was super nice and did such an amazing job! I absolutely love my hair!!”
Kaley A.with Aaron
“Olivia is the best!”
Josh L.with Olivia
“Olivia is wonderful. She always takes great care of my hair. She’s gifted and I can’t recommend her enough.”
Nathan B.with Olivia
“I have been coming to Olivia for the past 4 years. Every time, she delivers something better than what I imagined. From cuts, color, highlights, and special occasion updo’s she is amazing.”
Stephanie J.with Olivia
“Innovations was kind and well organized.”
Leah S.The house
“Great location, the building is iconic. Busy, yet intimate for your service at the same time. Love it here!”
Laura B.The house
“I love going to Innovations. Their stylist are always great. The salon is always clean and a great atmosphere!”
Mary L.The house
“After a hard day of pickleball I go in and have Tiffany give me a deep tissue massage. She really knows how to target and work out my knots.”
Eileen K.with Tiffany
“She does a better cut than anyone I have gone to before. She is so fast and cuts with so much confidence.”
Clara W.with Amy
“Melissa did a fantastic job on my hair. The color is absolutely beautiful! I would recommend her to anyone and will definitely be back.”
Kelly O.with Melissa
“Katie is amazing, delivers very good results that last!”
Deanna V.with Katie
“Very nice environment, friendly staff.”
Roxanne T.The house
“Meghan does an AMAZING job on my hair every time I see her! She’s always so kind and I felt comfortable with her the second I sat down in her chair.”
Rianna H.with Meghan
“Innovations is a beautiful facility and relaxing as always.”
Stephanie K.The house
“Had a great massage experience.”
Donna M.The house
“Innovations’ location is so convenient and plenty of parking. They also provide refreshments. Cozy, clean and chic salon environment.”
Virginia F.The house
“I was a new customer to Olivia but she made me feel very valued. She is professional and a tremendous hairdresser. This is the best hair style I have had in a long time.”
Nancy T.with Olivia
“Bradley!!!! My hair has never looked better. Super professional. A gem. Will be back.”
Samantha S.with Bradley
“Very professional and I’m always pleased with the outcome of my lashes.”
Suzanne C.with Evian
“Excellent job! Perfect pressure, relaxing.”
Marjorie M.The house
“I used to hate everything about my hair. That was until I met Alisanna. After a visit with her, you can't help but feel confident.”
Denise S.with Alisanna
“Aaron was super nice and did such an amazing job! I absolutely love my hair!!”
Kaley A.with Aaron
Read every review on Vagaro
Good to know

Questions, answered.

Anything else? Text the house at 315.709.1555 and a real person will answer.

Every service →

Where are you, and where do I park?

We're the historic 1825 brick house at 3627 State Route 31 in Liverpool, NY, the one with the cupola. Free parking is right on site.

What are your hours?

Monday 9–7, Tuesday 9–8, Wednesday and Thursday 9–10, Friday 9–7 and Saturday 8–6. Sundays are by appointment.

Do you take walk-ins?

Yes, when a chair is open. Booking ahead online or by text is the best way to get the pro and time you want.

Can I book with a specific pro?

Of course. Meet everyone on Our Pros and tap Reserve on the person you want, or book online through Vagaro.

Do you do bridal on location?

Yes. We book bridal for the 2026 and 2027 seasons, in the salon or at your venue. Off-site bookings have a $500 minimum per pro, and travel, early-start and Sunday fees are on the Bridal menu. Trials are $95 each for hair and makeup.

Do you sell gift cards?

Yes, for any amount or service. Buy one online in a minute, or pick one up at the front desk.

Do I need a consultation for color or microblading?

For big color changes and all brow tattooing, yes, and consultations are free. Your pro will plan the service, timing and price with you.

When is permanent jewelry available?

Permanent jewelry is done in the house by Marisa of Rose & Co and Avery of Charm Bar Syracuse. Their availability is on our website: see the Permanent Jewelry page to book a time.

What's your cancellation policy?

Please give us 24 hours' notice. The full policy is linked at the bottom of every page.