BEAUTY MAKEOVERS MAKE YOU FEEL FABULOUS
:The Ultimate Guide
It all begins at INNOVATIONS!
Welcome 1st timers, welcome back friends!
Beauties go where beauty lives, and here is where beauties find what they need to know!
From blush and bronzer to mineral-powered mascara, shop the bareMinerals® makeup that’s been named best in class.
OUIDAD for Curls-
Long, lithe, and lovely, the loose curl bends in gentle s-shaped curves.
Think: beaches, Sunday mornings, finger twirls. Easy, playful, and fluid, the loose curl is best kept happy with airy sprays and volume-boosting foams. The loose curl needs light ingredients and nourishing hydrators that create fullness and lift—too much weight and these waves fall flat.
Our amplifying range of specially formulated products allows your loose curls to be effortlessly exquisite—with movement, texture, and bounce.
LOOSE CURLS NEED VOLUME
Timeless twists and springy spirals: The classic curl is always in style.
Often imitated but never duplicated, the classic curl has twist and bouncing body. Consistency is key for these curls, which loop around again and again. Thanks to their spiraled shape, which forces the cuticle open, these curls are vulnerable to dehydration that can leave them looking dull and frizzy. The Ouidad collection keeps internal moisture levels balanced, so every strand is hydrated on the inside and smooth and shiny on the outside. Consistent use means curls grow healthier over time, while spirals stay defined, resilient, and free of frizz.
CLASSIC CURLS NEED
Corkscrew cool with a buoyant bounce: Tight curls are compactly coiled, making for brilliant movement and show-stopping volume.
Full of spring and stretch, tight curls crave moisture and will drink up all they can get. Dehydrate the tight curl and it turns unruly, its pattern becoming irregular and expanding into frizz. This curl needs deep hydration to soak into each strand, not sit on the surface. The Ouidad collection quenches thirst at every stage from shower to styling, replenishing moisture at the core of each curl for silkiness, definition, and lasting strength.
TIGHT CURLS NEED DEEP HYDRATION
Fine and ferocious, the kinky curl is made up of thousands of z-shaped strands.
Defined by a close-knit curl pattern and luxurious volume, kinky curls wind up and out. Yet the tighter the curl, the more difficult it is for oil from the scalp to travel the length of the strand and moisturize. Kinky curly hair struggles to absorb moisture, leaving it prone to breakage. Ouidad’s Curl Immersion™ formulas use monounsaturated oils and fatty acids capable of permeating the strand and infusing the hair with nourishment. Moisture glides on and through each strand, keeping curls healthy, luscious, and defined.